The Palm Med Spa
The Palm Med Spa has 1,014 reviews and a 5-star rating. However, your clinic doesn’t appear in Google Maps for any of the keywords we checked. Fixing your site speed and Core Web Vitals would have the most immediate impact on rankings.
Map Pack Visibility
Where you appear when patients search Google Maps
| Search Term | Your Position | #1 Ranking Clinic | Rating | Reviews |
|---|---|---|---|---|
| med spa Orlando | Not found | Bijoux Med Spa | 5 | 267 |
| skin care clinic Orlando | Not found | Nectar Aesthetics® Med Spa - Orlando | 5 | 238 |
| laser hair removal Orlando | Not found | Bella Derma Beauty Center | 4.7 | 333 |
| weight loss Orlando | Not found | Nuviva Medical Weight Loss Clinic of Orlando | 5 | 341 |
| botox Orlando | Not found | The Aesthetics Lounge and Spa Downtown Orlando | 4.8 | 32 |
The Aesthetics Lounge and Spa Downtown Orlando is your strongest competitor — they appear in the map pack for 4 of 5 keywords, compared to your 0. However, you have the review advantage — 1,014 reviews vs their 764. They have 1844 GBP photos vs your 41 — Google rewards businesses with more visual content.
Keyword Rankings
What patients are searching for — and whether they find you
| Keyword | Monthly Searches | CPC | Your Position |
|---|---|---|---|
| med spa Orlando | 880 | $5.84 | #29 |
| skin care clinic Orlando | < 10 | — | Not ranking |
| laser hair removal Orlando | 1,600 | $27.66 | Not ranking |
| weight loss Orlando | 210 | $7.84 | Not ranking |
| botox Orlando | 1,600 | $8.14 | #28 |
Google Business Profile
How complete and optimized your GBP listing is
Business hours not set on GBP
Photo count (41) is well below competitor average (400)
| Clinic | Rating | Reviews | Photos | Claimed | Booking |
|---|---|---|---|---|---|
| The Palm Med Spa (You) | 5 | 1,014 | 41 | ||
| LUXE Med Spa Aesthetics | 4.9 | 764 | 1844 | ||
| The Health Carpenter Direct Primary Care & Aesthetics | 5 | 436 | 12 | ||
| Nuviva Medical Weight Loss Clinic of Orlando | 5 | 341 | 30 | ||
| Bella Derma Beauty Center | 4.7 | 333 | 33 | ||
| Bijoux Med Spa | 5 | 267 | 81 |
Technical Health
Site speed, schema markup, and SEO fundamentals
Mobile PageSpeed score is 48/100 — below 50 threshold
LCP is 20.2s — should be under 2.5s for good Core Web Vitals
CLS is 0.157 — should be under 0.1 for good Core Web Vitals
Missing recommended schema types: MedicalBusiness, FAQPage, Service, Physician, Organization
79% of images are missing alt text
What You're Doing Right
The strengths this audit uncovered — build on these
Priority Issues
The most impactful things to fix right now
Business hours not set on GBP
Photo count (41) is well below competitor average (400)
Mobile PageSpeed score is 48/100 — below 50 threshold
LCP is 20.2s — should be under 2.5s for good Core Web Vitals
CLS is 0.157 — should be under 0.1 for good Core Web Vitals
Missing recommended schema types: MedicalBusiness, FAQPage, Service, Physician, Organization
79% of images are missing alt text
What This Means for The Palm Med Spa
In plain English — what's broken, how to fix it, and what you'll gain
Patients can’t find you on Google Maps
The problem: When someone in Orlando searches for services you offer, your clinic doesn't appear in the Google Maps results (the map section at the top of Google). Right now, The Aesthetics Lounge and Spa Downtown Orlando is showing up instead of you — across 4 different search terms.
The fix: Optimize your Google Business Profile — add more photos, post weekly updates, respond to all reviews, and ensure your categories match what patients are searching for. This tells Google you're an active, relevant business.
The outcome: The Google Maps 3-pack gets roughly 42% of all clicks for local searches. Getting into that top 3 for even one more keyword could bring in 5-15 new patient inquiries per month — without spending a dollar on ads.
You’re invisible for 1,810 monthly searches
The problem: People in Orlando search Google 4,290 times every month for the services you offer. Your website doesn't appear for 3 of those keywords. Every one of those potential patients is finding your competitors instead.
The fix: Create dedicated pages on your website for each service you offer, optimized for what patients actually search. For example, a page specifically about “med spa Orlando” with clear information about what you offer, pricing, and how to book.
The outcome: Even capturing 3% of that missed traffic and converting 10% to appointments means approximately 5 new patients per month — at an average patient value of $300, that's $1,500/month in additional revenue.
Your website is too slow — patients leave before it loads
The problem: Your website scores 48/100 on Google's speed test (mobile). Your main content takes 20.2 seconds to appear (Google recommends under 2.5 seconds). 53% of visitors abandon a site that takes more than 3 seconds to load.
The fix: Optimize images, remove unnecessary scripts, and improve server response time. These are standard technical fixes that any web developer can implement in a few days.
The outcome: A faster website means better Google rankings, fewer visitors leaving, and more patients completing bookings. Sites that improve from poor to good speed scores typically see a 15-25% increase in conversions.
Your Google Business Profile has gaps your competitors don’t
The problem: Business hours not set on GBP. Photo count (41) is well below competitor average (400). Your competitors have more complete profiles — more photos, more frequent posts, and more detailed service information. Google favors businesses with complete, active profiles.
The fix: Add at least 25+ high-quality photos (interior, team, services), post updates weekly, respond to every review within 24 hours, and add all relevant business categories and service descriptions.
The outcome: Businesses with complete Google profiles get 7x more clicks than those with incomplete ones. This is the single easiest fix with the highest return — it costs nothing but time.
The bottom line
The Palm Med Spa has the fundamentals — 1,014 reviews, a 5-star rating, and an established presence in Orlando. But the digital marketing infrastructure isn't keeping up. The issues above aren't about your service quality — they're about whether patients can find you online. Fix these, and the patients will follow.
Your Action Plan
Prioritized by effort and impact — start at the top
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