EvolouEvolouMarketing Audit Report
Built on live data from Google, DataForSEO & PageSpeed Insights50+ med spa audits across Florida7-module analysis
Local SEO Audit

The IV Pro

theivpro.com·Delray Beach, FL·April 12, 2026
36/100Grade: F
Map Pack Visibility0/100
Google Business Profile75/100
Keyword Rankings20/100
Technical Health63/100
Review Reputation60/100
Citation Health21/100
Executive Summary

The IV Pro has 222 reviews and a 5-star rating. However, your clinic doesn’t appear in Google Maps for any of the keywords we checked. Adding an online booking URL and optimizing your Google Business Profile would have the fastest impact.

Revenue Opportunity
$4,500-$13,500/month
Missing keyword traffic
20 searches × 3% CTR × 10% conversion × $300 avg value
Not in map pack for 3 keywords
Map pack gets ~42% of clicks for local searches. Ranking in the 3-pack for even 1 keyword could add 5-15 new patients/month.

Map Pack Visibility

Where you appear when patients search Google Maps

Search TermYour Position#1 Ranking ClinicRatingReviews
IV therapy Delray Beach Not found
wellness center Delray Beach Not foundLifelong Balance - Weight Loss Clinic in Boca Raton517
med spa Delray Beach Not foundSTAR MED SPA4.6201
weight loss Delray Beach Not foundPalm Beach Beauty & Wellness574
hormone therapy Delray Beach Not found
Competitive Landscape

4Ever Young Med Spa & Wellness Center - Delray Beach is your strongest competitor — they appear in the map pack for 3 of 5 keywords, compared to your 0. They also have 402 reviews vs your 222 — a gap that influences both rankings and patient trust.

4Ever Young Med Spa & Wellness Center - Delray Beach (3/5 keywords)Palm Beach Beauty & Wellness (2/5 keywords)Holistic Primary Care of Delray Beach (2/5 keywords)Relive Delray (2/5 keywords)Lifelong Balance - Weight Loss Clinic in Boca Raton (1/5 keywords)

Keyword Rankings

What patients are searching for — and whether they find you

KeywordMonthly SearchesCPCYour Position
IV therapy Delray Beach90$13.89#25
weight loss Delray Beach20$4.85Not ranking
hormone therapy Delray Beach< 10Not ranking
Monthly Search Volume by Keyword
Ranking
Not ranking
430
Total monthly searches
20
Searches you’re missing
1/5
Keywords ranking

Google Business Profile

How complete and optimized your GBP listing is

1

Business hours not set on GBP

2

No online booking URL set on GBP

Review Count: You vs Competitors
How You Compare to Top Competitors
ClinicRatingReviewsPhotosClaimedBooking
The IV Pro (You)522251
4Ever Young Med Spa & Wellness Center - Delray Beach4.840237
Alluring Image Medspa and Wellness4.9315276
STAR MED SPA4.620110
Dash Medical Spa and Laser Center4.914782
Delray Med Spa4.48734

Review Reputation

How your review presence compares to competitors

222
Total Reviews
5
Average Rating
0%
Response Rate
+13
Reviews (90 days)
Review Reputation: You vs Competitors
BusinessReviewsRatingResponse Rate
The IV Pro (You)22250%
Lifelong Balance - Weight Loss Clinic in Boca Raton1750%
The Beachcomber Recovery494.270%
1Review response rate is 0.0% — less than half of reviews are getting a reply
2Response rate (0.0%) is significantly behind competitor average (35%)

Citation Health

Your presence across 11 major directories

1/11
Directories Found
21%
Citation Score
0
NAP Issues
Directory Presence
Google Business Profile
critical
Yelp
high
Facebook
high
BBB
high
Healthgrades
high
RealSelf
medium
Zocdoc
medium
Nextdoor
medium
Yellow Pages
low
Bing Places
low
MapQuest
low

Technical Health

Site speed, schema markup, and SEO fundamentals

Your site is fast. Mobile performance scores 92/100 — this puts you ahead of most competitors in your market.
Mobile
92/100
Performance
80/100
Accessibility
100/100
Best Practices
100/100
SEO
Desktop
100/100
Performance
100/100
SEO
LCP
2.7s
Largest Contentful Paint
CLS
0.000
Cumulative Layout Shift
FCP
2.1s
First Contentful Paint
TTI
2.7s
Time to Interactive
Schema Markup
LocalBusinessMedicalBusinessFAQPageServicePhysicianOrganization
1

No schema markup (JSON-LD) detected on the page

2

Missing recommended schema types: LocalBusiness, MedicalBusiness, FAQPage, Service, Physician, Organization

3

Missing Open Graph tags (og:title, og:image)

4

53% of images are missing alt text

What You're Doing Right

The strengths this audit uncovered — build on these

5-star rating with 222 reviews
This is exceptional — you’re in the top tier for trust signals in your market.
Mobile performance score: 92/100
Your site loads fast on mobile — faster than most competitors in your market.
13 new reviews in the last 90 days
Healthy review velocity — fresh reviews signal to Google that your business is active.

Priority Issues

The most impactful things to fix right now

1

Business hours not set on GBP

2

No online booking URL set on GBP

3

No schema markup (JSON-LD) detected on the page

4

Missing recommended schema types: LocalBusiness, MedicalBusiness, FAQPage, Service, Physician, Organization

5

Missing Open Graph tags (og:title, og:image)

6

53% of images are missing alt text

7

Review response rate is 0.0% — less than half of reviews are getting a reply

What This Means for The IV Pro

In plain English — what's broken, how to fix it, and what you'll gain

Patients can’t find you on Google Maps

The problem: When someone in Delray Beach searches for services you offer, your clinic doesn't appear in the Google Maps results (the map section at the top of Google). Right now, 4Ever Young Med Spa & Wellness Center - Delray Beach is showing up instead of you — across 3 different search terms.

The fix: Optimize your Google Business Profile — add more photos, post weekly updates, respond to all reviews, and ensure your categories match what patients are searching for. This tells Google you're an active, relevant business.

The outcome: The Google Maps 3-pack gets roughly 42% of all clicks for local searches. Getting into that top 3 for even one more keyword could bring in 5-15 new patient inquiries per month — without spending a dollar on ads.

You’re invisible for 20 monthly searches

The problem: People in Delray Beach search Google 430 times every month for the services you offer. Your website doesn't appear for 2 of those keywords. Every one of those potential patients is finding your competitors instead.

The fix: Create dedicated pages on your website for each service you offer, optimized for what patients actually search. For example, a page specifically about “IV therapy Delray Beach” with clear information about what you offer, pricing, and how to book.

The outcome: Even capturing 3% of that missed traffic and converting 10% to appointments means approximately 0 new patients per month — at an average patient value of $300, that's $0/month in additional revenue.

Your Google Business Profile has gaps your competitors don’t

The problem: Business hours not set on GBP. No online booking URL set on GBP. Your competitors have more complete profiles — more photos, more frequent posts, and more detailed service information. Google favors businesses with complete, active profiles.

The fix: Add at least 25+ high-quality photos (interior, team, services), post updates weekly, respond to every review within 24 hours, and add all relevant business categories and service descriptions.

The outcome: Businesses with complete Google profiles get 7x more clicks than those with incomplete ones. This is the single easiest fix with the highest return — it costs nothing but time.

Google doesn't know you're a medical business

The problem: Your website is missing structured data (schema markup) that tells Google exactly what your business is, what services you offer, and where you're located. Without this, Google has to guess — and it often guesses wrong. Your competitors who have this markup get richer search results with star ratings, service lists, and direct booking links.

The fix: Add MedicalBusiness and LocalBusiness schema markup to your website, along with Service schema for each treatment you offer and FAQPage schema for common patient questions. This is invisible to visitors but critical for Google.

The outcome: Websites with proper schema markup see up to 30% higher click-through rates from search results. Rich snippets with star ratings and service details make your listing stand out against competitors without them.

Most of your Google reviews go unanswered

The problem: Only 0% of your Google reviews have a response from you. Google uses review responses as a ranking signal — businesses that actively engage with reviews rank higher in local results. Potential patients also read your responses to judge how you treat clients. Your top competitors are responding to reviews at a higher rate than you.

The fix: Respond to every Google review within 24 hours — both positive and negative. Use personalized responses that mention specific details from the review (not copy-paste templates). Set up mobile notifications so no review goes unanswered.

The outcome: Businesses that respond to reviews are 1.7x more likely to be seen as trustworthy by potential patients. A 90%+ response rate within 24 hours signals to both Google and patients that you're an active, engaged business.

You're missing from 10 major directories

The problem: We checked 11 directories that matter for local SEO and patient discovery. You're only listed on 1 of them. You're missing from Yelp, Facebook, BBB, Healthgrades — these are high-priority directories that Google uses to verify your business exists and is legitimate.

The fix: Create or claim your listings on the missing directories, ensuring your business name, address, and phone number (NAP) are identical everywhere. Inconsistent information across directories confuses Google and hurts your local ranking.

The outcome: Consistent citations across directories are one of the top 5 local ranking factors. Businesses listed on all major directories see a 15-20% improvement in local search visibility. Each listing is also another way patients can find and contact you directly.

The bottom line

The IV Pro has the fundamentals — 222 reviews, a 5-star rating, and an established presence in Delray Beach. But the digital marketing infrastructure isn't keeping up. The issues above aren't about your service quality — they're about whether patients can find you online. Fix these, and the patients will follow.

Your Action Plan

Prioritized by effort and impact — start at the top

1
Add online booking URL to your Google Business Profile
5 minutesHigh impact
2
Set business hours on your Google Business Profile
5 minutesHigh impact
3
Respond to all unanswered Google reviews (current response rate: 0%)
1-2 hoursHigh impact
4
Add MedicalBusiness and LocalBusiness schema markup to your website
1-2 hoursHigh impact
5
Create or claim listings on Yelp, Facebook, BBB, Healthgrades
4 hoursMedium impact
6
Create dedicated service pages targeting: weight loss Delray Beach, hormone therapy Delray Beach
1-2 daysHigh impact
7
Improve map pack visibility — missing from top 3 for 3 keywords
OngoingHigh impact
Implementation Package

Want us to fix everything in this report?

We'll implement every fix identified in this audit — Google Business Profile optimization, website technical fixes, schema markup, and content creation. Flat fee, no surprises.

What's included
  • GBP optimization (photos, hours, categories)
  • On-page SEO (titles, metas, headings, alt text)
  • Schema markup (LocalBusiness + Medical)
  • Core Web Vitals & speed improvements
  • Citation cleanup across 60+ directories
  • Competitor gap analysis & keyword strategy
  • Service pages for high-value keywords
  • Map Pack ranking & local visibility strategy
  • 100% Satisfaction Guarantee — If we don't implement every fix in this report, you don't pay. Simple as that.

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