the biostation
the biostation has 94 reviews and a 4.9-star rating. However, your clinic doesn’t appear in Google Maps for any of the keywords we checked. Adding an online booking URL and optimizing your Google Business Profile would have the fastest impact.
Map Pack Visibility
Where you appear when patients search Google Maps
| Search Term | Your Position | #1 Ranking Clinic | Rating | Reviews |
|---|---|---|---|---|
| hormone therapy Miami | Not found | NuLife Institute | 4.9 | 276 |
| testosterone therapy Miami | Not found | Rejuvchip | 4.9 | 50 |
| weight loss Miami | Not found | Dr. G's Weightloss Brickell | 4.9 | 40 |
| IV therapy Miami | Not found | EverLiv IV Therapy | 5 | 56 |
| med spa Miami | Not found | Infinity Beauty Lab Med Spa | 5 | 64 |
Liquivida Brickell by Mesalogy Health is your strongest competitor — they appear in the map pack for 4 of 5 keywords, compared to your 0. They also have 2,203 reviews vs your 94 — a gap that influences both rankings and patient trust.
Keyword Rankings
What patients are searching for — and whether they find you
| Keyword | Monthly Searches | CPC | Your Position |
|---|---|---|---|
| hormone therapy Miami | < 10 | — | #32 |
| testosterone therapy Miami | < 10 | — | Not ranking |
| weight loss Miami | 390 | $13.71 | Not ranking |
| IV therapy Miami | 1,600 | $13.88 | Not ranking |
| med spa Miami | 1,900 | $5.04 | Not ranking |
Google Business Profile
How complete and optimized your GBP listing is
Business hours not set on GBP
No online booking URL set on GBP
Review count (94) is significantly below competitor average (640)
Photo count (59) is well below competitor average (180)
| Clinic | Rating | Reviews | Photos | Claimed | Booking |
|---|---|---|---|---|---|
| the biostation (You) | 4.9 | 94 | 59 | ||
| LUX MedSpa Brickell | 5 | 2,203 | 701 | ||
| Liquivida Brickell by Mesalogy Health | 5 | 377 | 52 | ||
| NuLife Institute | 4.9 | 276 | 44 | ||
| No Filter Medical Spa | 4.9 | 201 | 78 | ||
| Miami Skin Spa Aesthetics & Wellness | 4.8 | 147 | 28 |
Citation Health
Your presence across 11 major directories
Technical Health
Site speed, schema markup, and SEO fundamentals
No schema markup (JSON-LD) detected on the page
Missing recommended schema types: LocalBusiness, MedicalBusiness, FAQPage, Service, Physician, Organization
What You're Doing Right
The strengths this audit uncovered — build on these
Priority Issues
The most impactful things to fix right now
Business hours not set on GBP
No online booking URL set on GBP
Review count (94) is significantly below competitor average (640)
Photo count (59) is well below competitor average (180)
No schema markup (JSON-LD) detected on the page
Missing recommended schema types: LocalBusiness, MedicalBusiness, FAQPage, Service, Physician, Organization
Could not fetch reviews for the target business — task timed out or no results
What This Means for the biostation
In plain English — what's broken, how to fix it, and what you'll gain
Patients can’t find you on Google Maps
The problem: When someone in Miami searches for services you offer, your clinic doesn't appear in the Google Maps results (the map section at the top of Google). Right now, Liquivida Brickell by Mesalogy Health is showing up instead of you — across 4 different search terms.
The fix: Optimize your Google Business Profile — add more photos, post weekly updates, respond to all reviews, and ensure your categories match what patients are searching for. This tells Google you're an active, relevant business.
The outcome: The Google Maps 3-pack gets roughly 42% of all clicks for local searches. Getting into that top 3 for even one more keyword could bring in 5-15 new patient inquiries per month — without spending a dollar on ads.
You’re invisible for 3,890 monthly searches
The problem: People in Miami search Google 3,890 times every month for the services you offer. Your website doesn't appear for 4 of those keywords. Every one of those potential patients is finding your competitors instead.
The fix: Create dedicated pages on your website for each service you offer, optimized for what patients actually search. For example, a page specifically about “hormone therapy Miami” with clear information about what you offer, pricing, and how to book.
The outcome: Even capturing 3% of that missed traffic and converting 10% to appointments means approximately 12 new patients per month — at an average patient value of $300, that's $3,600/month in additional revenue.
Your Google Business Profile has gaps your competitors don’t
The problem: Business hours not set on GBP. No online booking URL set on GBP. Your competitors have more complete profiles — more photos, more frequent posts, and more detailed service information. Google favors businesses with complete, active profiles.
The fix: Add at least 25+ high-quality photos (interior, team, services), post updates weekly, respond to every review within 24 hours, and add all relevant business categories and service descriptions.
The outcome: Businesses with complete Google profiles get 7x more clicks than those with incomplete ones. This is the single easiest fix with the highest return — it costs nothing but time.
Google doesn't know you're a medical business
The problem: Your website is missing structured data (schema markup) that tells Google exactly what your business is, what services you offer, and where you're located. Without this, Google has to guess — and it often guesses wrong. Your competitors who have this markup get richer search results with star ratings, service lists, and direct booking links.
The fix: Add MedicalBusiness and LocalBusiness schema markup to your website, along with Service schema for each treatment you offer and FAQPage schema for common patient questions. This is invisible to visitors but critical for Google.
The outcome: Websites with proper schema markup see up to 30% higher click-through rates from search results. Rich snippets with star ratings and service details make your listing stand out against competitors without them.
You're missing from 5 major directories
The problem: We checked 11 directories that matter for local SEO and patient discovery. You're only listed on 6 of them. You're missing from BBB, Healthgrades — these are high-priority directories that Google uses to verify your business exists and is legitimate.
The fix: Create or claim your listings on the missing directories, ensuring your business name, address, and phone number (NAP) are identical everywhere. Inconsistent information across directories confuses Google and hurts your local ranking.
The outcome: Consistent citations across directories are one of the top 5 local ranking factors. Businesses listed on all major directories see a 15-20% improvement in local search visibility. Each listing is also another way patients can find and contact you directly.
The bottom line
the biostation has the fundamentals — 94 reviews, a 4.9-star rating, and an established presence in Miami. But the digital marketing infrastructure isn't keeping up. The issues above aren't about your service quality — they're about whether patients can find you online. Fix these, and the patients will follow.
Your Action Plan
Prioritized by effort and impact — start at the top
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