Glow Med Spa
Glow Med Spa has 980 reviews and a 5-star rating, visible in Google Maps for 3 of 5 keywords, ranking on page 1 for 4 of 5 keywords. However, only 15% of your Google reviews are getting a response. Fixing your site speed and Core Web Vitals would have the most immediate impact on rankings.
Map Pack Visibility
Where you appear when patients search Google Maps
| Search Term | Your Position | #1 Ranking Clinic | Rating | Reviews |
|---|---|---|---|---|
| med spa St. Petersburg | #5 | St Pete Wellness & MedSpa | 5 | 1,625 |
| botox St. Petersburg | #1 | Glow St. Pete Med Spa | 5 | 980 |
| skin care clinic St. Petersburg | Not found | ZO Skin Centre | 4.7 | 62 |
| laser hair removal St. Petersburg | #10 | LaserAway St. Petersburg | 4.5 | 73 |
| wellness center St. Petersburg | Not found | Vitality Wellness Center | 4.8 | 51 |
St Pete Wellness & MedSpa is your strongest competitor — they appear in the map pack for 4 of 5 keywords, compared to your 3. They also have 1,625 reviews vs your 980 — a gap that influences both rankings and patient trust.
Keyword Rankings
What patients are searching for — and whether they find you
| Keyword | Monthly Searches | CPC | Your Position |
|---|---|---|---|
| med spa St. Petersburg | 210 | $3.66 | #15 Page 2 |
| botox St. Petersburg | 590 | $10.38 | #4 Page 1 |
| skin care clinic St. Petersburg | < 10 | — | #22 |
| laser hair removal St. Petersburg | 110 | $56.47 | #12 Page 2 |
| wellness center St. Petersburg | < 10 | — | Not ranking |
Google Business Profile
How complete and optimized your GBP listing is
Only 1 GBP categories set — competitors use 4-6
| Clinic | Rating | Reviews | Photos | Claimed | Booking |
|---|---|---|---|---|---|
| Glow Med Spa (You) | 5 | 980 | 222 | ||
| St Pete Wellness & MedSpa | 5 | 1,625 | 259 | ||
| Glow St. Pete Med Spa | 5 | 980 | 222 | ||
| Refresh - Aesthetics & Wellness | 4.6 | 753 | 41 | ||
| Coco Med Spa | 5 | 336 | 131 | ||
| Radiant Wellness Center | 5 | 209 | 39 |
Review Reputation
How your review presence compares to competitors
| Business | Reviews | Rating | Response Rate |
|---|---|---|---|
| Glow Med Spa (You) | 980 | 5 | 15% |
| My Skin St Pete | 60 | 5 | 100% |
| Elase Medical Spa - St. Pete | 116 | 5 | 75% |
| St Pete Wellness & MedSpa | 1,625 | 5 | 15% |
Citation Health
Your presence across 11 major directories
Technical Health
Site speed, schema markup, and SEO fundamentals
LCP is 6.1s — should be under 2.5s for good Core Web Vitals
Missing recommended schema types: MedicalBusiness, FAQPage, Service, Physician, Organization
What You're Doing Right
The strengths this audit uncovered — build on these
Priority Issues
The most impactful things to fix right now
Only 1 GBP categories set — competitors use 4-6
LCP is 6.1s — should be under 2.5s for good Core Web Vitals
Missing recommended schema types: MedicalBusiness, FAQPage, Service, Physician, Organization
Review response rate is 15.0% — less than half of reviews are getting a reply
Average response time is 151 hours — too slow
Response rate (15.0%) is significantly behind competitor average (63%)
Missing from critical directories: Google Business Profile, BBB, Healthgrades
What This Means for Glow Med Spa
In plain English — what's broken, how to fix it, and what you'll gain
You’re missing from the Google Maps 3-pack for 2 search terms
The problem: You're showing up in Google Maps for some searches, but you're missing from the top 3 for 2 of the 5 keywords we checked. Each missing keyword is a stream of patients going to competitors instead. Right now, St Pete Wellness & MedSpa is showing up instead of you — across 4 different search terms.
The fix: Optimize your Google Business Profile — add more photos, post weekly updates, respond to all reviews, and ensure your categories match what patients are searching for. This tells Google you're an active, relevant business.
The outcome: The Google Maps 3-pack gets roughly 42% of all clicks for local searches. Getting into that top 3 for even one more keyword could bring in 5-15 new patient inquiries per month — without spending a dollar on ads.
You’re not ranking for 1 of 5 target keywords
The problem: You have 1 keyword on page 1 but outside the top 3 ("botox St. Petersburg" at #4), and 3 stuck on page 2. The top 3 results get 75% of all clicks — positions #4-#10 share the remaining 25%, and page 2 gets almost nothing.
The fix: Create dedicated pages on your website for each service you offer, optimized for what patients actually search. For example, a page specifically about “med spa St. Petersburg” with clear information about what you offer, pricing, and how to book.
The outcome: Moving from position #7 to #3 can increase click-through rates by 3-5x. For a local med spa, breaking into the top 3 for even one keyword typically means 5-15 additional patient inquiries per month.
Your site takes 6.1 seconds to load on mobile
The problem: Your website scores 57/100 on Google's speed test (mobile). Your main content takes 6.1 seconds to appear (Google recommends under 2.5 seconds). 53% of visitors abandon a site that takes more than 3 seconds to load.
The fix: Optimize images, remove unnecessary scripts, and improve server response time. These are standard technical fixes that any web developer can implement in a few days.
The outcome: A faster website means better Google rankings, fewer visitors leaving, and more patients completing bookings. Sites that improve from poor to good speed scores typically see a 15-25% increase in conversions.
Your Google Business Profile is strong — but has fixable gaps
The problem: Only 1 GBP categories set — competitors use 4-6. Your competitors have more complete profiles — more photos, more frequent posts, and more detailed service information. Google favors businesses with complete, active profiles.
The fix: Add at least 25+ high-quality photos (interior, team, services), post updates weekly, respond to every review within 24 hours, and add all relevant business categories and service descriptions.
The outcome: Businesses with complete Google profiles get 7x more clicks than those with incomplete ones. This is the single easiest fix with the highest return — it costs nothing but time.
Most of your Google reviews go unanswered
The problem: Only 15% of your Google reviews have a response from you. When you do respond, it takes an average of 151 hours. Google uses review responses as a ranking signal — businesses that actively engage with reviews rank higher in local results. Potential patients also read your responses to judge how you treat clients. Your top competitors are responding to reviews at a higher rate than you.
The fix: Respond to every Google review within 24 hours — both positive and negative. Use personalized responses that mention specific details from the review (not copy-paste templates). Set up mobile notifications so no review goes unanswered.
The outcome: Businesses that respond to reviews are 1.7x more likely to be seen as trustworthy by potential patients. A 90%+ response rate within 24 hours signals to both Google and patients that you're an active, engaged business.
You're missing from 8 major directories
The problem: We checked 11 directories that matter for local SEO and patient discovery. You're only listed on 3 of them. You're missing from Google Business Profile, BBB, Healthgrades — these are high-priority directories that Google uses to verify your business exists and is legitimate.
The fix: Create or claim your listings on the missing directories, ensuring your business name, address, and phone number (NAP) are identical everywhere. Inconsistent information across directories confuses Google and hurts your local ranking.
The outcome: Consistent citations across directories are one of the top 5 local ranking factors. Businesses listed on all major directories see a 15-20% improvement in local search visibility. Each listing is also another way patients can find and contact you directly.
The bottom line
Glow Med Spa has the fundamentals — 980 reviews, a 5-star rating, and an established presence in St. Petersburg. But the digital marketing infrastructure isn't keeping up. The issues above aren't about your service quality — they're about whether patients can find you online. Fix these, and the patients will follow.
Your Action Plan
Prioritized by effort and impact — start at the top
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