Enchanted Medical Aesthetics
Enchanted Medical Aesthetics has 575 reviews and a 5-star rating, visible in Google Maps for 4 of 5 keywords, ranking on page 1 for 4 of 5 keywords. However, The SALT Clinic — Ormond Beach Med Spa dominates all 5 keywords in your local market. Adding an online booking URL and optimizing your Google Business Profile would have the fastest impact.
Map Pack Visibility
Where you appear when patients search Google Maps
| Search Term | Your Position | #1 Ranking Clinic | Rating | Reviews |
|---|---|---|---|---|
| med spa Ormond Beach | #3 | Med Spa of Ormond Beach | 4.9 | 35 |
| botox Ormond Beach | #1 | Enchanted Medical Aesthetics | 5 | 575 |
| laser hair removal Ormond Beach | #1 | Enchanted Medical Aesthetics | 5 | 575 |
| skin care clinic Ormond Beach | #3 | Ormond Beach Dermatology and Aesthetics Center | 4.9 | 1,191 |
| wellness center Ormond Beach | Not found | Wellness of Central Florida | 5 | 97 |
The SALT Clinic — Ormond Beach Med Spa dominates your market — they appear in the map pack for all 5 keywords we checked. They also have 1,191 reviews vs your 575 — a gap that influences both rankings and patient trust.
Keyword Rankings
What patients are searching for — and whether they find you
| Keyword | Monthly Searches | CPC | Your Position |
|---|---|---|---|
| med spa Ormond Beach | 50 | $0.56 | #2 Top 3 |
| botox Ormond Beach | 110 | $2.54 | #7 Page 1 |
| laser hair removal Ormond Beach | 30 | $14.43 | #10 Page 1 |
| skin care clinic Ormond Beach | < 10 | — | #3 Top 3 |
| wellness center Ormond Beach | < 10 | — | Not ranking |
Google Business Profile
How complete and optimized your GBP listing is
No online booking URL set on GBP
| Clinic | Rating | Reviews | Photos | Claimed | Booking |
|---|---|---|---|---|---|
| Enchanted Medical Aesthetics (You) | 5 | 575 | 91 | ||
| Ormond Beach Dermatology and Aesthetics Center | 4.9 | 1,191 | 2 | ||
| Coast to Coast Wellness and Aesthetics | 4.5 | 275 | 22 | ||
| Divine MedSpa | 5 | 177 | 43 | ||
| Acupuncture & Skin Care Clinic | 4.9 | 154 | 11 | ||
| RevIV Aesthetics and Hydration, PLLC | 5 | 119 | 20 |
Review Reputation
How your review presence compares to competitors
| Business | Reviews | Rating | Response Rate |
|---|---|---|---|
| Enchanted Medical Aesthetics (You) | 575 | 5 | 90% |
| Coast to Coast Wellness and Aesthetics | 275 | 4.5 | 60% |
| Degree Wellness | 7 | 5 | 0% |
Citation Health
Your presence across 11 major directories
Technical Health
Site speed, schema markup, and SEO fundamentals
Missing recommended schema types: LocalBusiness, MedicalBusiness, FAQPage, Service, Physician, Organization
What You're Doing Right
The strengths this audit uncovered — build on these
Priority Issues
The most impactful things to fix right now
No online booking URL set on GBP
Missing recommended schema types: LocalBusiness, MedicalBusiness, FAQPage, Service, Physician, Organization
Average response time is 54 hours — too slow
Missing from critical directories: BBB, Healthgrades
Missing from medium-priority directories: RealSelf, Zocdoc
What This Means for Enchanted Medical Aesthetics
In plain English — what's broken, how to fix it, and what you'll gain
You’re not ranking for 1 of 5 target keywords
The problem: You're on page 1 for 2 keywords but outside the top 3 ("botox Ormond Beach" at #7, "laser hair removal Ormond Beach" at #10). The top 3 positions capture 75% of all clicks — you're visible, but most patients are choosing someone ranked above you.
The fix: Create dedicated pages on your website for each service you offer, optimized for what patients actually search. For example, a page specifically about “med spa Ormond Beach” with clear information about what you offer, pricing, and how to book.
The outcome: Moving from position #7 to #3 can increase click-through rates by 3-5x. For a local med spa, breaking into the top 3 for even one keyword typically means 5-15 additional patient inquiries per month.
Your Google Business Profile is strong — but has fixable gaps
The problem: No online booking URL set on GBP. Your competitors have more complete profiles — more photos, more frequent posts, and more detailed service information. Google favors businesses with complete, active profiles.
The fix: Add at least 25+ high-quality photos (interior, team, services), post updates weekly, respond to every review within 24 hours, and add all relevant business categories and service descriptions.
The outcome: Businesses with complete Google profiles get 7x more clicks than those with incomplete ones. This is the single easiest fix with the highest return — it costs nothing but time.
Google doesn't know you're a medical business
The problem: Your website is missing structured data (schema markup) that tells Google exactly what your business is, what services you offer, and where you're located. Without this, Google has to guess — and it often guesses wrong. Your competitors who have this markup get richer search results with star ratings, service lists, and direct booking links.
The fix: Add MedicalBusiness and LocalBusiness schema markup to your website, along with Service schema for each treatment you offer and FAQPage schema for common patient questions. This is invisible to visitors but critical for Google.
The outcome: Websites with proper schema markup see up to 30% higher click-through rates from search results. Rich snippets with star ratings and service details make your listing stand out against competitors without them.
Your review response strategy is costing you patients
The problem: When you do respond, it takes an average of 54 hours. Google uses review responses as a ranking signal — businesses that actively engage with reviews rank higher in local results. Potential patients also read your responses to judge how you treat clients.
The fix: Respond to every Google review within 24 hours — both positive and negative. Use personalized responses that mention specific details from the review (not copy-paste templates). Set up mobile notifications so no review goes unanswered.
The outcome: Businesses that respond to reviews are 1.7x more likely to be seen as trustworthy by potential patients. A 90%+ response rate within 24 hours signals to both Google and patients that you're an active, engaged business.
You're missing from 6 major directories
The problem: We checked 11 directories that matter for local SEO and patient discovery. You're only listed on 5 of them. You're missing from BBB, Healthgrades — these are high-priority directories that Google uses to verify your business exists and is legitimate.
The fix: Create or claim your listings on the missing directories, ensuring your business name, address, and phone number (NAP) are identical everywhere. Inconsistent information across directories confuses Google and hurts your local ranking.
The outcome: Consistent citations across directories are one of the top 5 local ranking factors. Businesses listed on all major directories see a 15-20% improvement in local search visibility. Each listing is also another way patients can find and contact you directly.
The bottom line
Enchanted Medical Aesthetics has the fundamentals — 575 reviews, a 5-star rating, and an established presence in Ormond Beach. But the digital marketing infrastructure isn't keeping up. The issues above aren't about your service quality — they're about whether patients can find you online. Fix these, and the patients will follow.
Your Action Plan
Prioritized by effort and impact — start at the top
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