Charette Cosmetics
Charette Cosmetics has 554 reviews and a 5-star rating. However, only 0% of your Google reviews are getting a response. Adding MedicalBusiness schema markup and optimizing your service pages would have the highest immediate impact.
Map Pack Visibility
Where you appear when patients search Google Maps
| Search Term | Your Position | #1 Ranking Clinic | Rating | Reviews |
|---|---|---|---|---|
| med spa Miami Beach | #5 | Reserve Medspa | 5 | 43 |
| botox Miami Beach | #3 | James Christian Cosmetics | 4.9 | 216 |
| laser hair removal Miami Beach | Not found | Bodyfree Miami beach | 5 | 464 |
| weight loss Miami Beach | Not found | Aly Health | 4.8 | 869 |
| skin care clinic Miami Beach | Not found | SKIN House of Beauty | 5 | 35 |
VIIV WELLNESS HAUS is your strongest competitor — they appear in the map pack for 4 of 5 keywords, compared to your 2. They also have 869 reviews vs your 554 — a gap that influences both rankings and patient trust.
Keyword Rankings
What patients are searching for — and whether they find you
| Keyword | Monthly Searches | CPC | Your Position |
|---|---|---|---|
| med spa Miami Beach | 590 | $8.57 | Not ranking |
| botox Miami Beach | 880 | $12.54 | Not ranking |
| laser hair removal Miami Beach | 70 | $25.43 | Not ranking |
| weight loss Miami Beach | 10 | — | Not ranking |
| skin care clinic Miami Beach | < 10 | — | Not ranking |
Google Business Profile
How complete and optimized your GBP listing is
| Clinic | Rating | Reviews | Photos | Claimed | Booking |
|---|---|---|---|---|---|
| Charette Cosmetics (You) | 5 | 554 | 71 | ||
| Aly Health | 4.8 | 869 | 9 | ||
| Bodyfree Miami beach | 5 | 464 | 169 | ||
| VIIV WELLNESS HAUS | 5 | 269 | 78 | ||
| Skincare By Amy Peterson | 4.9 | 269 | 114 | ||
| James Christian Cosmetics | 4.9 | 216 | 59 |
Review Reputation
How your review presence compares to competitors
| Business | Reviews | Rating | Response Rate |
|---|---|---|---|
| Charette Cosmetics (You) | 554 | 5 | 0% |
| Miami Beach Laser & Aesthetics | 121 | 5 | 45% |
| Skin Spa New York - Miami Beach Medical Spa | 69 | 4.7 | 100% |
| LaserAway South Beach | 175 | 4.6 | 100% |
Citation Health
Your presence across 11 major directories
Technical Health
Site speed, schema markup, and SEO fundamentals
Mobile PageSpeed score is 0/100 — below 50 threshold
LCP is 99.0s — should be under 2.5s for good Core Web Vitals
CLS is 1.000 — should be under 0.1 for good Core Web Vitals
Missing recommended schema types: LocalBusiness, MedicalBusiness, Service, Physician, Organization
What You're Doing Right
The strengths this audit uncovered — build on these
Priority Issues
The most impactful things to fix right now
Mobile PageSpeed score is 0/100 — below 50 threshold
LCP is 99.0s — should be under 2.5s for good Core Web Vitals
CLS is 1.000 — should be under 0.1 for good Core Web Vitals
Missing recommended schema types: LocalBusiness, MedicalBusiness, Service, Physician, Organization
Review response rate is 0.0% — less than half of reviews are getting a reply
Response rate (0.0%) is significantly behind competitor average (82%)
Missing from critical directories: BBB, Healthgrades
What This Means for Charette Cosmetics
In plain English — what's broken, how to fix it, and what you'll gain
You’re missing from the Google Maps 3-pack for 3 search terms
The problem: You're showing up in Google Maps for some searches, but you're missing from the top 3 for 3 of the 5 keywords we checked. Each missing keyword is a stream of patients going to competitors instead. Right now, VIIV WELLNESS HAUS is showing up instead of you — across 4 different search terms.
The fix: Optimize your Google Business Profile — add more photos, post weekly updates, respond to all reviews, and ensure your categories match what patients are searching for. This tells Google you're an active, relevant business.
The outcome: The Google Maps 3-pack gets roughly 42% of all clicks for local searches. Getting into that top 3 for even one more keyword could bring in 5-15 new patient inquiries per month — without spending a dollar on ads.
You’re invisible for 1,550 monthly searches
The problem: People in Miami Beach search Google 1,550 times every month for the services you offer. Your website doesn't appear for 5 of those keywords. Every one of those potential patients is finding your competitors instead.
The fix: Create dedicated pages on your website for each service you offer, optimized for what patients actually search. For example, a page specifically about “med spa Miami Beach” with clear information about what you offer, pricing, and how to book.
The outcome: Even capturing 3% of that missed traffic and converting 10% to appointments means approximately 5 new patients per month — at an average patient value of $300, that's $1,500/month in additional revenue.
Google doesn't know you're a medical business
The problem: Your website is missing structured data (schema markup) that tells Google exactly what your business is, what services you offer, and where you're located. Without this, Google has to guess — and it often guesses wrong. Your competitors who have this markup get richer search results with star ratings, service lists, and direct booking links.
The fix: Add MedicalBusiness and LocalBusiness schema markup to your website, along with Service schema for each treatment you offer and FAQPage schema for common patient questions. This is invisible to visitors but critical for Google.
The outcome: Websites with proper schema markup see up to 30% higher click-through rates from search results. Rich snippets with star ratings and service details make your listing stand out against competitors without them.
Most of your Google reviews go unanswered
The problem: Only 0% of your Google reviews have a response from you. Google uses review responses as a ranking signal — businesses that actively engage with reviews rank higher in local results. Potential patients also read your responses to judge how you treat clients. Your top competitors are responding to reviews at a higher rate than you.
The fix: Respond to every Google review within 24 hours — both positive and negative. Use personalized responses that mention specific details from the review (not copy-paste templates). Set up mobile notifications so no review goes unanswered.
The outcome: Businesses that respond to reviews are 1.7x more likely to be seen as trustworthy by potential patients. A 90%+ response rate within 24 hours signals to both Google and patients that you're an active, engaged business.
You're missing from 7 major directories
The problem: We checked 11 directories that matter for local SEO and patient discovery. You're only listed on 4 of them. You're missing from BBB, Healthgrades — these are high-priority directories that Google uses to verify your business exists and is legitimate.
The fix: Create or claim your listings on the missing directories, ensuring your business name, address, and phone number (NAP) are identical everywhere. Inconsistent information across directories confuses Google and hurts your local ranking.
The outcome: Consistent citations across directories are one of the top 5 local ranking factors. Businesses listed on all major directories see a 15-20% improvement in local search visibility. Each listing is also another way patients can find and contact you directly.
The bottom line
Charette Cosmetics has the fundamentals — 554 reviews, a 5-star rating, and an established presence in Miami Beach. But the digital marketing infrastructure isn't keeping up. The issues above aren't about your service quality — they're about whether patients can find you online. Fix these, and the patients will follow.
Your Action Plan
Prioritized by effort and impact — start at the top
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