Arsenault Aesthetics
Arsenault Aesthetics has 506 reviews and a 4.9-star rating, visible in Google Maps for 4 of 5 keywords, ranking on page 1 for 5 of 5 keywords. However, Lakewood Ranch Med Spa dominates all 5 keywords in your local market. Adding an online booking URL and optimizing your Google Business Profile would have the fastest impact.
Map Pack Visibility
Where you appear when patients search Google Maps
| Search Term | Your Position | #1 Ranking Clinic | Rating | Reviews |
|---|---|---|---|---|
| med spa Lakewood Ranch | #9 | Lakewood Ranch Med Spa | 4.9 | 122 |
| botox Lakewood Ranch | #5 | Elite Medical Spa of Lakewood Ranch | 5 | 220 |
| laser hair removal Lakewood Ranch | #3 | Elite Medical Spa of Lakewood Ranch | 5 | 220 |
| skin care clinic Lakewood Ranch | #3 | Carissa Skin Care Solutions | 4.9 | 59 |
| weight loss Lakewood Ranch | Not found | Affinity Wellness 4 Life - Affinity Wellness 4 Life | 4.9 | 151 |
Lakewood Ranch Med Spa dominates your market — they appear in the map pack for all 5 keywords we checked. They also have 3,313 reviews vs your 506 — a gap that influences both rankings and patient trust.
Keyword Rankings
What patients are searching for — and whether they find you
| Keyword | Monthly Searches | CPC | Your Position |
|---|---|---|---|
| med spa Lakewood Ranch | 110 | $10.74 | #6 Page 1 |
| botox Lakewood Ranch | < 10 | — | #8 Page 1 |
| laser hair removal Lakewood Ranch | 40 | $18.02 | #8 Page 1 |
| skin care clinic Lakewood Ranch | < 10 | — | #5 Page 1 |
| weight loss Lakewood Ranch | < 10 | — | #16 Page 2 |
Google Business Profile
How complete and optimized your GBP listing is
Only 1 GBP categories set — competitors use 4-6
No online booking URL set on GBP
Review count (506) is significantly below competitor average (1271)
| Clinic | Rating | Reviews | Photos | Claimed | Booking |
|---|---|---|---|---|---|
| Arsenault Aesthetics (You) | 4.9 | 506 | 88 | ||
| Arsenault Dermatology | 4.9 | 3,313 | 19 | ||
| Center For Skin Wellness | 5 | 1,934 | 63 | ||
| Ideal Look Med Spa Sarasota | 4.7 | 439 | 17 | ||
| Sirius Day Spa Salon & Med Spa - Lakewood Ranch (SR70) | 4.7 | 426 | 47 | ||
| Blue Door Luxe Med Spa - Lakewood Ranch | 5 | 243 | 34 |
Review Reputation
How your review presence compares to competitors
| Business | Reviews | Rating | Response Rate |
|---|---|---|---|
| Arsenault Aesthetics (You) | 506 | 4.9 | 5% |
| Bowtique Med Spa | Lakewood Ranch | 242 | 4.9 | 100% |
| Affinity Wellness 4 Life - Affinity Wellness 4 Life | 151 | 4.9 | 55% |
| bFitnWell | 10 | 5 | 80% |
Citation Health
Your presence across 11 major directories
Technical Health
Site speed, schema markup, and SEO fundamentals
LCP is 13.5s — should be under 2.5s for good Core Web Vitals
No schema markup (JSON-LD) detected on the page
Missing recommended schema types: LocalBusiness, MedicalBusiness, FAQPage, Service, Physician, Organization
2 H1 tags found — should be exactly 1
What You're Doing Right
The strengths this audit uncovered — build on these
Priority Issues
The most impactful things to fix right now
Only 1 GBP categories set — competitors use 4-6
No online booking URL set on GBP
Review count (506) is significantly below competitor average (1271)
LCP is 13.5s — should be under 2.5s for good Core Web Vitals
No schema markup (JSON-LD) detected on the page
Missing recommended schema types: LocalBusiness, MedicalBusiness, FAQPage, Service, Physician, Organization
2 H1 tags found — should be exactly 1
What This Means for Arsenault Aesthetics
In plain English — what's broken, how to fix it, and what you'll gain
1 keyword is stuck on page 2 — almost there
The problem: You have 4 keywords on page 1 but outside the top 3 ("med spa Lakewood Ranch" at #6, "botox Lakewood Ranch" at #8, "laser hair removal Lakewood Ranch" at #8, "skin care clinic Lakewood Ranch" at #5), and 1 stuck on page 2. The top 3 results get 75% of all clicks — positions #4-#10 share the remaining 25%, and page 2 gets almost nothing.
The fix: Create dedicated pages on your website for each service you offer, optimized for what patients actually search. For example, a page specifically about “med spa Lakewood Ranch” with clear information about what you offer, pricing, and how to book.
The outcome: Moving from position #7 to #3 can increase click-through rates by 3-5x. For a local med spa, breaking into the top 3 for even one keyword typically means 5-15 additional patient inquiries per month.
Your site takes 13.5 seconds to load on mobile
The problem: Your website scores 54/100 on Google's speed test (mobile). Your main content takes 13.5 seconds to appear (Google recommends under 2.5 seconds). 53% of visitors abandon a site that takes more than 3 seconds to load.
The fix: Optimize images, remove unnecessary scripts, and improve server response time. These are standard technical fixes that any web developer can implement in a few days.
The outcome: A faster website means better Google rankings, fewer visitors leaving, and more patients completing bookings. Sites that improve from poor to good speed scores typically see a 15-25% increase in conversions.
Your Google Business Profile has gaps your competitors don’t
The problem: Only 1 GBP categories set — competitors use 4-6. No online booking URL set on GBP. Your competitors have more complete profiles — more photos, more frequent posts, and more detailed service information. Google favors businesses with complete, active profiles.
The fix: Add at least 25+ high-quality photos (interior, team, services), post updates weekly, respond to every review within 24 hours, and add all relevant business categories and service descriptions.
The outcome: Businesses with complete Google profiles get 7x more clicks than those with incomplete ones. This is the single easiest fix with the highest return — it costs nothing but time.
Google doesn't know you're a medical business
The problem: Your website is missing structured data (schema markup) that tells Google exactly what your business is, what services you offer, and where you're located. Without this, Google has to guess — and it often guesses wrong. Your competitors who have this markup get richer search results with star ratings, service lists, and direct booking links.
The fix: Add MedicalBusiness and LocalBusiness schema markup to your website, along with Service schema for each treatment you offer and FAQPage schema for common patient questions. This is invisible to visitors but critical for Google.
The outcome: Websites with proper schema markup see up to 30% higher click-through rates from search results. Rich snippets with star ratings and service details make your listing stand out against competitors without them.
Most of your Google reviews go unanswered
The problem: Only 5% of your Google reviews have a response from you. Google uses review responses as a ranking signal — businesses that actively engage with reviews rank higher in local results. Potential patients also read your responses to judge how you treat clients. Your top competitors are responding to reviews at a higher rate than you.
The fix: Respond to every Google review within 24 hours — both positive and negative. Use personalized responses that mention specific details from the review (not copy-paste templates). Set up mobile notifications so no review goes unanswered.
The outcome: Businesses that respond to reviews are 1.7x more likely to be seen as trustworthy by potential patients. A 90%+ response rate within 24 hours signals to both Google and patients that you're an active, engaged business.
You're missing from 6 major directories
The problem: We checked 11 directories that matter for local SEO and patient discovery. You're only listed on 5 of them. You're missing from BBB, Healthgrades — these are high-priority directories that Google uses to verify your business exists and is legitimate.
The fix: Create or claim your listings on the missing directories, ensuring your business name, address, and phone number (NAP) are identical everywhere. Inconsistent information across directories confuses Google and hurts your local ranking.
The outcome: Consistent citations across directories are one of the top 5 local ranking factors. Businesses listed on all major directories see a 15-20% improvement in local search visibility. Each listing is also another way patients can find and contact you directly.
The bottom line
Arsenault Aesthetics has the fundamentals — 506 reviews, a 4.9-star rating, and an established presence in Lakewood Ranch. But the digital marketing infrastructure isn't keeping up. The issues above aren't about your service quality — they're about whether patients can find you online. Fix these, and the patients will follow.
Your Action Plan
Prioritized by effort and impact — start at the top
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